Singapore is an Interesting Place That Has Interesting Ways of Doing Things
I was visiting a friend I had made in college in his home country of Singapore. He had started a business and was doing very well. It was my first time visiting Singapore, and I learned a lot of neat things I had never known. The first things is that Singapore is heavily urbanized. So much so that natural spaces are incorporated into the buildings themselves rather than setting aside space outdoors on lots where skyscrapers are being erected. Plus, they still use door to door flyer distribution for advertising.
In the cities you will find a lot of new construction going on for residential, commercial and mixed use properties. The buildings have their spaces sold out before they are even finished being built. Lot space is utilized to the nth degree. Pretty much every residential property will have an amazing swimming pool. Usually more than one. Then they will have natural park-like spaces actually built into the buildings themselves. I have relaxed under the shade of a tree on a nice green lawn while on the roof of a tall building in Singapore.
The door to door flyer distribution is a viable marketing ploy here. There is one company my friend uses to advertise sales for his business. He targets various neighborhoods to acquire new customers. The place that prints the flyers also will distribute them one by one going door to door or passing them out in crowded areas. They will even place them on parked cars in some areas. I was surprised at how effective this means of advertising actually is. I don’t see it taking off back home, but it is workable here. Having people that actually go door to door to distribute the flyers is probably the main thing. I’m not sure we could reliably get people to do that here.
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